Crowdfunding, a relatively new concept, has garnered an incredible amount of attention and media coverage in recent years.  Understandably so!  It has created opportunity for those who would not have had it otherwise, and in 2013, the crowdfunding industry soared to over $5.1 Billion worldwide.

It has become a very commonly used term, but for those who are unfamiliar, crowdfunding is a way of funding a project or venture through numerous small contributions made by a large group of people.  As the saying goes, a penny saved is a penny earned, and those small donations really do add up quickly.  Many of the businesses that we know and love today began with a few small donations from a few kind people.

So, how does this relate to our pets?  Thanks to Mr. Peter Alberti, there is now a crowdfunding platform meant strictly for pets, their owners, and their veterinarians.

Since being founded in 2012, has been quietly helping sick or injured pets get the medical attention they need.  However, the platform recently got a bit of media attention (which how we found out about it), and we loved the idea so much that we wanted to share it with our audience, too. allows pet owners to raise funds for necessary medical treatments or procedures, which has been a huge help for people who are otherwise unable to afford veterinary care for their beloved pets.  It protects donors from scam by working directly with the veterinarian who is caring for the pet in question, which is a unique feature that offers peace of mind to anyone who wishes to donate.

When you log on to the website, you have the ability to search for a specific pet or pet owner.  However, you don’t need to know the recipient’s personal information or the pet’s name to donate.  The website makes it very simple to donate to any pet who is currently undergoing medical treatment, and users can choose at random if they prefer.

Registering your pet (and his or her medical condition) is known as “creating a chance”.  You’ll have to enter some basic information, including the anticipated expenses for treatment.  At first glance, the platform seems extremely user-friendly, and they even offer resources that will help you succeed in your fundraising efforts.  For example, they provide templates for sharing your campaign on social media, tips for using multimedia to increase the amount of donations you receive, and suggestions for thanking your donors properly.

We love the idea of supporting friends, neighbors, and even strangers in such an important cause.  Ensuring that every pet receives the care that he or she deserves is certainly worth a few clicks, so visit PetChance today to learn more or donate a few dollars to a pet in need.

Featured Photo Credit: bortescristian via Compfight cc